Jakob Højgaard
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Notes from 25 years in tech and one brand-new startup. Mostly about what AI actually changes (less than the hype says, more than the sceptics admit), building a company with agents, and the fintech I'm building to get first home buyers over the line.

Startups · Jul 2026 · 2 min read

Introducing Guidy

I've been in startup mode working on a product for first home buyers. Now I can finally give a sneak peek and open the waitlist.

Opinion · Jun 2026 · 9 min read

Banks, Rockets, and Power Bills

Software eating the world is the most over-told story in tech. What gets skated over is why the big, successful players can't move even when they see it coming, and why you can't outsource being a software company.

Opinion · Jun 2026 · 11 min read

AI's Practical Value Beyond the Hype

The AI conversation is dominated by the extremes — imminent AGI or pure bubble. After 25 years in tech and six months building with these tools daily, here's the more useful question: what the 60% in the middle can actually do with them right now.

© 2026 Jakob Højgaard
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