Jakob Højgaard
Articles About

Founder | Technologist

Building things that matter.

Founder of Guidy — an end-to-end companion for everyday Australian first home buyers, built to be the knowledgeable presence they don't otherwise have. It builds on more than two decades in technology, from hands-on engineering through to CIO and CTO leadership across financial services.

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Building with Agents · Aug 2026 · 6 min read

Building with Agents #1: My AI Development Team

How I work with AI agents to build Guidy, and why trust gets built the same way it does with people: through process, gates, and admitting the bottleneck is me.

Startups · Jul 2026 · 2 min read

Introducing Guidy

I've been in startup mode working on a product for first home buyers. Now I can finally give a sneak peek and open the waitlist.

Opinion · Jun 2026 · 9 min read

Banks, Rockets, and Power Bills

Software eating the world is the most over-told story in tech. What gets skated over is why the big, successful players can't move even when they see it coming, and why you can't outsource being a software company.

© 2026 Jakob Højgaard
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