Jakob Højgaard
Articles About

Founder | Technologist

Building things that matter.

Founder of Guidy — an end-to-end companion for everyday Australian first home buyers, built to be the knowledgeable presence they don't otherwise have. It builds on more than two decades in technology, from hands-on engineering through to CIO and CTO leadership across financial services.

More about me

Writing

View all →
Startups · Jul 2026 · 2 min read

Introducing Guidy

I've been in startup mode working on a product for first home buyers. Now I can finally give a sneak peek and open the waitlist.

Opinion · Jun 2026 · 9 min read

Banks, Rockets, and Power Bills

Software eating the world is the most over-told story in tech. What gets skated over is why the big, successful players can't move even when they see it coming, and why you can't outsource being a software company.

Opinion · Jun 2026 · 11 min read

AI's Practical Value Beyond the Hype

The AI conversation is dominated by the extremes — imminent AGI or pure bubble. After 25 years in tech and six months building with these tools daily, here's the more useful question: what the 60% in the middle can actually do with them right now.

© 2026 Jakob Højgaard
LinkedIn GitHub X